Just finished a great training session on Service Strategy over the weekend – great in terms of some insightful discussions with some senior IT folks who attended the training. Some of the discussions were essentially clarifying some very basic concepts, at the same time called for in-depth debates taking scenarios to establish a concrete understanding of those. Thought of blogging the essence of some of those discussions.

One of the area that called for lengthy discussions were on the ‘Service Assets’ and ‘Customer Assets’:

To set the context for Starters: ITIL® (especially the Service Strategy) views a ‘Service’ in terms of Business outcomes facilitated. Basically, these Business outcomes are delivered by the Customer Assets (Customer’s  Resources and Capabilities – people, processes, information, business services etc etc).

What does the IT Service do? They enhance the performance of those Customer Assets to deliver better, or increased business outcomes (and hence delivers business value).

How does the IT service provider deliver these Services? It is by effective use of Service assets (Their resources and capabilities).

So in this context:

  • Service Assets are the Resources and Capabilities of the Service Provider (Service Provider’s Assets) that are utilized to deliver the IT Services to the Business/Customer.
  • Customer Assets are the Resources and Capabilities of the Customer (Customer’s Assets) that are utilized to deliver business outcomes. These assets make use of the IT Services to enhance their performance or to remove some constraints.
  • The Service Provider has to define a Service always in connection to the specific Customer Assets to which the Utility of the service is delivered to (ITIL describes this as the Service Archetype-Customer Asset combination).

So every Service has been defined, planned, designed and delivered with specific Customer Assets in mind. So far so good.

One of the discussion started with some very basic question:

  • Are ‘Users’ and ‘Customer assets’ the same? Or in other words, are Users always the Customer Assets that we talk about in IT Service Definition?
  • If not, how do we differentiate users from the Customer Assets that we are talking about?

The question arised from the basic understanding that ITSM and ITIL used to establish so far: Services are used by Users (and paid for by the customer).

Some of the salient points that were derived from the discussion were: (more…)

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